Semugadziri wemabhokisi egirazi, takaona chiitiko chinowanzoitika panguva yekushandira pamwe kwedu nemazana emhando dzezvipfeko zvemaziso: Kungotsvaga kurongedza kwakachipa kunowanzoita kuti mitengo yose ikwire. Kudzora mitengo chaiyo hakusi kwekusarudza kurongedza kwakachipa, asi kuwana mutengo wepamusoro mukati memutengo wakakodzera.
I. Kubvisa Ngano: Mutengo weKurongedza ≠ Mutengo weChikamu cheBhokisi reKurongedza
Kuenzanisa Nyaya Chaiyo
Brand A: Inosarudza bhokisi repepa rakajairika rine mutengo weyuniti ye2.8 yuan
Mwero wekukuvadzwa kwekufambisa: 3.2%
Mutengo wekutenga unodzokororwa nevatengi: 15%
Nzvimbo yekuchengetera zvinhu: 100 square metres (rendi yemwedzi wega wega: 6000 yuan)
Mari chaiyo yekutenga zvinhu pagore: 287,000 yuan
Brand B: Sarudza chigadzirwa chedu chakagadzirwa nemutengo weyuniti ye3.5 yuan uye kurongedza kwakagadziridzwa.
Mwero wekukuvadzwa kwekutakura: 0.5%
Mutengo wekutenga unodzokororwa nevatengi: 24% (Kurongedza ndiko kutanga uye kwakakosha pakuwedzera kutenga kunodzokororwa nevatengi)
Nzvimbo yekuchengetera zvinhu: 65 square metres (rendi yemwedzi wega wega: 3900 yuan)
Mari chaiyo yekutenga zvinhu pagore: 223,000 yuan
Mhedzisiro: Mutengo wepakeji yeBrand B wakakwira ne25%, asi mutengo wese wakaderera ne22%.
II. Nzira nhatu dzinokosha dzekuwana mari yakawanda nekubudirira
Nzira Yekutanga: Kugadzirisa Zvinhu Nemazvo, Kudzivirira "Kuputira Zvakawandisa" uye "Kusadzivirira Zvakakwana"
Kuenzanisa Saizi Nemazvo: Tinoyera magirazi ako ese togadzira kurongedza "kwakakodzera" kuderedza marara ezvinhu.
Dhizaini yekudzivirira yehurongwa: Kusimbisa zvikamu zvakakosha, kurerutsa zvikamu zvisiri zvakakosha, kuenzanisa kuchengetedzwa uye mutengo.
Chipo chemahara: Sevhisi yehukuru (sarudzo dzehukuru 300 dziripo) + Sarudzo yesitayera + Kuenzanisa dhizaini
Nzira yechipiri: Kusanganiswa kweSainzi yeZvinhu, Kusatenda mu "Zvinhu Zvinodhura Zvikuru"
Dhizaini ye "sandwich ine mativi matatu": Chikamu chekunze (nzvimbo yekuratidzwa) chinoshandisa zvinhu zvemhando yepamusoro + chikamu chepakati (chikamu chechimiro) chinoshandisa zvinhu zvisingadhuri + chikamu chemukati (nzvimbo yekusangana) chinoshandisa zvinhu zvinodzivirira
Mutengo:
Cherechedza 1: Dehwe reVegan ≠ dehwe rechokwadi (dehwe rechokwadi = ganda remhuka). Zvisinei, nekuda kwekuchengetedzwa kwezvakatipoteredza, chinangwa chedu ndechekuchengetedza mhuka. (Dehwe reVegan = PU/PVC dehwe rekugadzira, rinogona kupasa bvunzo dzeREACH dzezvakatipoteredza, rine mitengo yakaderera, uye rine mhedzisiro yakafanana yekuona)
Cherechedza 2: Kutaura zvazviri, zvichienzaniswa nekuisa foil stamping, maitiro ekuisa micro embossing anoderedza mitengo ne40%, ukuwo achichengetedza magadzirirwo akanaka. Makambani mazhinji anoshandisa matekiniki akareruka ekuisa stamping achiri kugona kuratidza kunaka kwawo.
Cherechedzo 3: Kunyange zvazvo ichichengetedza dziviriro uye runako, mutengo wezvinhu zvinogadzirwa unoita 30% yemutengo weyuniti. Mari zhinji dzinowedzerwa dzinobva mukutarisira uye kugona kwekugadzira kwefekitori.
Nzira 3: Kugadzirisa maitiro ekuderedza mari yakavanzika
Chirongwa chekugovanisa mold: Tichabhadhara mari yemold dzekuvaka. Unongoda kubhadhara zvikamu zvako. Kune fekitori yave ichishanda kwenguva yakareba, saizi yemold iripo ndiyo chinhu chikuru. Haingopi sarudzo dzakasiyana dzesaizi chete asiwo inochengetedza mari uye inoderedza mari.
Maitiro akajairwa: Shandisa musanganiswa wemaitiro akakura kudzivirira maitiro ekuyedza uye anodhura zvakanyanya.
Mutengo weBatch Gradient: Huwandu hushoma hweodha hunosvika mazana mashanu, mutengo unoonekera.
500 - 2000 mayuniti: Mutengo wekutanga weyuniti
2000 - 10000 mayuniti: Mutengo weyuniti waderedzwa ne10%
Mayunitsi zviuru gumi kana kupfuura: Mutengo weyuniti wakaderedzwa ne15-20% + Fekitori inopa nzvimbo yekuchengetera mahara
III. Kuzvipira Kwedu Pakuita Mari Nebasa
1. Kujeka kwemutengo
Ipa tafura yakadzama yekutsanangura mutengo (chiyero chezvinhu, chiyero chemaitiro, chiyero chevashandi)
Taura zvakajeka kuti ndeapi nzvimbo dzinogona kuchengetwa uye ndeapi nzvimbo dzisingakurudzirwi kuchengetwa.
"Hurongwa Hwekugadzirisa Mutengo" Husingasarudzwe: Tinokurudzira mapoinzi maviri kusvika matatu anogadziriswa, uye zviri kwauri kusarudza kana uchifanira kugadzirisa.
2. Maitiro ekuti "Edza kutanga, wozogadzira zvakawanda"
Danho 1: Ipa mhinduro 1-2 dzinokurudzirwa mahara, uchipa sarudzo dzakasiyana-siyana dzekuenzanisa.
Danho rechipiri: Mushure mekuita bvunzo dzakasiyana-siyana muri mega, endererai mberi kusvika padanho remuenzaniso.
Danho rechitatu: Simbisai mienzaniso uye gadzirai zvigadzirwa zvidiki kuti muenzanise kushanda kwemari.
Danho rechina: Kana magutsikana, munogona kuita basa guru kwenguva refu kana kuti muve nekubatana kwakasimba.
3. Kuderedzwa kwemitengo yekushandira pamwe kwenguva refu
Mushure mekushanda pamwe chete kwekutanga, gadzira faira rako rekugadzirisa zvinhu.
Kune maodha anotevera, kugadzirwa kunogona kukurumidziswa zvichienderana nemamiriro ako chaiwo ekushandisa kuti kupfupise nguva yekutumira.
Kana ukatenga kechipiri, nakidzwa nekudzikiswa kwe3%-5% kune vatengi vekare.
Kana huwandu hwekutenga hwegore negore hwasvika padanho repamusoro, muchawana dhisikaundi inoderedzwa zvishoma nezvishoma mugore rinotevera.
IV. Kusimbiswa kwevatengi: Ruzivo runotaura
Chigadzirwa chemhando: Urban Optics (isingazivikanwe)
Kurongedza kwekutanga: Mutengo wekutenga wakashandurwa kuita RMB 3.2 payuniti, mwero wekuputsika kwegore negore 4%
Nekushandira pamwe kwedu: Mutengo wekutenga wakachinjwa kuita RMB 3.0 payuniti, mwero wekuputsika kwegore negore waderedzwa kusvika 0.8%
Kuverenga mari inochengetedzwa:
Mutengo wekutenga zvakananga: Kutenga mayunitsi zviuru zana pagore, kuchengetedza mayuniti zviuru makumi maviri
Kuderedzwa kwekuputsika: Kuchengetedza mari mukugadzirisa chigadzirwa kwakadhura mari inosvika 50,000 yuan
Kuvandudzwa kwekugutsikana kwevatengi: Kutengazve kwakawedzera nemapoinzi matatu muzana
Mari inowanikwa pagore: Inenge 80,000 - 100,000 yuan
V. Matanho anogona kutorwa izvozvi
Kana uchitova nemabhokisi ekurongedza:
Tumira mabhokisi maviri kana matatu ekupaka aripo kwatiri
Tinopa mishumo yemahara yekuongorora mitengo uye yekuenzanisa
Mushumo wacho unosanganisira: kuenzanisa mutengo wezvinhu, kuenzanisa maitiro, mari yevashandi uye chirongwa chekugadzira muenzaniso
Kana uchida kurongedza kutsva:
Gadzirira saizi yechigadzirwa uye huwandu hwebhajeti
Tinokurudzira marongero maviri kana matatu akasiyana emhando dzemitengo
Gadzira mienzaniso chaiyo yekuyera nekuenzanisa
Pfungwa huru yekubudirira kwepamusoro-soro kwemutengo: Kwete kungotevera mitengo yakaderera chete, asi kuwana musanganiswa wakakodzera wekudzivirira + runako + kukosha kwechiratidzo + mutengo wemuridzi wese mukati mebhajeti rinodzoreka.
Tave tichinyanya kutarisa pakurongedza maziso kwemakore gumi nemashanu, tichinzwisisa zvakadzama kuti tingawana sei chiyero chakanaka pakati pemutengo nemhando. Ngatikubatsirei kugadzira mhedzisiro yakanaka yekurongedza nebhajeti rakanaka rekurongedza.
Ndibatei, tumirai mifananidzo yechigadzirwa chenyu uye bhajeti rinofungidzirwa, uye tichakupai gwara rekutanga remhinduro uye mutengo unofungidzirwa mukati memaawa makumi maviri nemana. Hapana muripo unodiwa, kungonzwisisa mukana wacho.
Nguva yekutumira: Ndira-15-2026